The Fresh Milk Club

The National Dairy Council has been working with parents, pupils and education experts to launch an exciting new and improved School Milk and Dairy Programme.

Now known as the Fresh Milk Club, the Programme is designed to make milk more appealing to children and make the Programme easier for schools to run effectively.

The NDC has developed attractive, fun, new packaging which reflects the natural and nutritious qualities of milk. Watch out for ‘Udderly Brilliant Facts’ that communicate the health value of the nutrients in milk in a unique and interesting way.